Check Em Lads teamed up with Ubiquitous to run a superside campaign in the capital, in the run up to the charity’s 10th anniversary. Phil Morris, who started the Check Em Lads charity, campaigns for men to be pro-active about testicular cancer and his ethos remains the same as it did from the outset, “My aim in establishing Check em Lads was to find a way that was accessible, educational and supportive and importantly, informal”.
Crocs turned to taxi advertising, with an aim to get the shoppers of London to take a fresh look at their brand and witness how they have ‘evolved’ in their 10th Anniversary year. 10 joyfully outlandish Liveries with a ‘croc skin’ style were created for a one year campaign, illustrating how the brand has re-established itself as so much more than just the iconic clog.
Ubiquitous taxis played a key role in providing impetus for one of the most talked about PR campaigns of December 2011. With a focus on their new Brompton Road store opening, Tommy Hilfiger used 9 uniquely decorated Liveries solely for PR activity and promotion.